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- Optimize site details
- Create relevant references
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Often used , search engine optimization and SEM are crucial components of a effective online footprint . Essentially , search engine optimization focuses on enhancing your website’s ranking in organic search results – think earning high positions without paid advertising campaigns . In contrast , search engine marketing is a more expansive term that includes all marketing efforts related to search engines, including paid advertising platforms like Google AdWords – where you pay to appear in prominent locations above or beside organic listings.
- Search Engine Optimization is organic traffic
- SEM incorporates paid advertising
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